Ocean Media Group

Ocean Media Group, now operating as Empower Ocean Media Group following the merger of Empower Media and Ocean Media, is a technology-enabled media investment firm headquartered on the West Coast with offices in New York, Los Angeles, Chicago, and Palm Beach. Formed from agencies with 41 and 30 years of operating history respectively, the combined company is one of the largest independent media investment firms in the United States, with roughly 400 professionals and more than $1.5 billion in combined media billings. It serves brands across quick-service restaurants, retail, CPG, services, and growth categories.

The agency plans and buys media across CTV/OTT, television, audio and podcasts, digital, social, and mobile channels, treating media spend as capital deployment rather than a cost item. Its services include data science and measurement, strategy and insights, and media planning and buying, with an emphasis on tying investment to incremental revenue and enterprise value rather than campaign impressions alone. The company has particular expertise in podcast advertising and audio media buying, and its media investment leaders have spoken publicly about the challenges and strategy of buying podcast ad campaigns.

Notable clients include Realtor.com, Priceline.com, Overstock.com, eBates.com, CarGurus, and JD Sports. Ocean Media Group also produces whitepapers and industry insights on media measurement and advertising trends. The company positions itself as a growth partner operating at the intersection of media, entertainment, and culture.