Edison Research

Edison Research is a market research company founded in 1994 that conducts comprehensive studies across multiple industries, with a significant focus on podcast measurement and analysis. The company operates extensive polling and survey operations, including exit polls for major news organizations like ABC, CBS, CNN, FOX, NBC, and the Associated Press since 2003, while also serving market research clients including Google, Samsung, Sony Music, and Pandora.

In the podcast industry, Edison Research provides specialized measurement services through Edison Podcast Metrics, which tracks actual listening behavior rather than just downloads across the U.S. and UK markets. The company interviews 20,000 weekly podcast listeners annually to measure show and network reach, demographics, content preferences, and listening behaviors. Edison Research has been measuring the podcast space for over 15 years and produces quarterly rankings of the top podcasts and networks since 2019.

Edison Research also offers Edison Download Metrics, providing publishers with IAB v2.2-compliant download data and analytics. The company maintains its position as an independent, third-party research provider with no ownership ties to publishers or sales organizations, serving clients ranging from major media companies to smaller podcast publishers.