Nielsen

Nielsen is a global performance management company that provides comprehensive measurement and analytics solutions for media, advertising, and consumer packaged goods industries. The company operates through two main segments: Watch, which delivers Total Audience measurement services across all devices where video, audio and text content is consumed, and Buy, which offers retailers and manufacturers global retail performance measurement.

In the podcast industry, Nielsen provides a complete suite of solutions spanning discovery, planning, activation and optimization for advertisers, agencies, publishers and media buyers. Their podcast measurement capabilities help stakeholders understand audience behaviors, analyze the effectiveness of podcast advertising, and connect brands with relevant podcast programs and genres. Nielsen also offers cross-device data to create addressable audience segments and measures the impact of ad exposure on brand health metrics.

Through Gracenote Audio On Demand, Nielsen delivers standardized metadata for over 2 million podcast series and 140 million episodes globally. This service provides popularity scores, in-depth categorization, and speaker information that power search, discovery, and personalized recommendations for podcast platforms. Additionally, Nielsen publishes The Record, a quarterly report analyzing U.S. ad-supported audio listening trends in partnership with Edison Research.