Nielsen

Nielsen is a global performance management company providing measurement and analytics solutions for media, advertising, and consumer packaged goods industries. It operates through two segments: Watch, which delivers Total Audience measurement across devices where video, audio, and text content is consumed, and Buy, which offers retail performance measurement for retailers and manufacturers.

In the podcast industry, Nielsen provides solutions spanning discovery, planning, activation, and optimization for advertisers, agencies, publishers, and media buyers. Its measurement capabilities help stakeholders understand audience behaviors, evaluate podcast advertising effectiveness, and connect brands with relevant podcast content. The company also offers cross-device data for building addressable audience segments and measuring the impact of ad exposure on brand health.

Through Gracenote Audio On Demand, Nielsen delivers standardized metadata covering over 2 million podcast series and 140 million episodes globally, including popularity scores, categorization, and speaker information that support search, discovery, and recommendation features for podcast platforms. Nielsen also publishes The Record, a quarterly report on U.S. ad-supported audio listening trends produced in partnership with Edison Research. Additionally, Nielsen produces its own podcasts, including The Round Out, which examines sports fandom and measurement trends, and the Nielsen Experience Podcast, an internal series about working at the company.