neustar

Neustar is a data and technology company that provides identity resolution, marketing analytics, risk management, and communications solutions to enterprises, agencies, and brands. Its offerings historically spanned marketing solutions, fraud and risk detection, and communications services used across industries such as automotive, financial services, healthcare, retail, technology, and government. The company grew these capabilities partly through acquisitions including MarketShare, TRUSTID, Aggregate Knowledge, and TARGUSinfo.

In the podcast industry, Neustar produced branded podcasts to engage business audiences around its areas of expertise. "Lock & Shield," hosted by John McArthur, focused on digital security topics such as data privacy regulation, DNS infrastructure, and risk management, featuring subject matter experts in conversation. "No Hype," hosted by Allyson Dietz and Brett House, addressed marketing, data science, and digital transformation topics, aiming to separate marketing hype from practical, actionable insight for marketing professionals.

Neustar was acquired by Golden Gate Capital in 2017 in a deal valued at approximately $2.9 billion, later operating as a private company under CEO Charlie Gottdiener. Its Marketing, Fraud, and Communications Solutions businesses were subsequently rebranded and integrated into TransUnion's B2B portfolio as TruAudience, TruValidate, and TruContact, respectively. The company served marketers, security professionals, and risk management teams across sectors including finance, healthcare, retail, and government.