Howdi

Howdi is a matching platform that connects podcasters with brand sponsors for monetization purposes. Rather than operating as a passive marketplace where creators wait to be discovered, Howdi uses an AI sponsorship agent named Casey to analyze a podcast's category, audience demographics, content tone, and release schedule to identify brands likely to sponsor the show. It then works with those brands to shape concrete sponsorship offers covering fit, format, and terms before delivering them to the podcaster.

Matches include the name and title of the brand's decision-maker for podcast partnerships, along with direct email, LinkedIn profile, and phone number when available, removing the need to contact generic inboxes. Podcasters start by selecting a category and completing a short questionnaire about their show describing audience, tone, and format. Shows below roughly 10,000 downloads per episode receive a personalized growth consultation instead of direct matches, with actionable steps toward becoming partner-ready.

Howdi serves independent podcast hosts and creators, including those with niche or smaller audiences, who want to secure brand sponsorships without going through traditional gatekeepers, cold outreach, or unresponsive partnership marketplaces. It emphasizes that niche, engaged audiences can be valuable to the right brands even without large download numbers. The company positions itself as expanding beyond podcasts into newsletters in the future.