Gumball

Gumball is a podcast advertising marketplace that connects brands with podcast hosts for host-read ad campaigns. The platform serves both advertisers looking to book impactful campaigns and podcasters seeking monetization opportunities. Advertisers can browse a marketplace of over 910 brands and search for podcasts by category, audience demographics, and other targeting criteria.

For podcasters, Gumball provides tools to manage broadcast schedules, ad placements, CPMs, and blackout dates in one centralized dashboard. The platform includes features for organizing upcoming ads, talking points, scripts, coupon codes, and tracking pixels. Hosts can create detailed show profiles to showcase their content and audience to potential advertisers.

Gumball offers LightningPay, a payment system designed to expedite compensation for podcasters by eliminating traditional payment delays between brands, agencies, networks, and creators. The platform also includes audience survey tools that allow creators to gather detailed listener insights for media buyers while engaging their audience on content decisions. Additional features include Gumshoe, which provides analytics integration, and various campaign management tools to streamline the host-read advertising process.