SpotsNow

SpotsNow is a podcast advertising platform that enables brands and agencies to research, plan, and launch host-read ad campaigns across podcast shows. The platform provides data on more than 59,000 tracked podcast shows across 19 categories, covering sponsors, ad reads, and spend, allowing users to evaluate whether a show fits their brand before booking. It supports self-serve campaign planning, direct booking of discounted or custom ad spots with shows, and performance tracking across campaigns in a single dashboard.

The company also offers SpotsNow Intelligence, a data layer accessible through AI assistants such as Claude and ChatGPT via an MCP connector, letting users query sponsor history, competitor conflicts, inventory availability, and audience fit in plain language. This is aimed at podcast network sellers, media planners, and advertising agencies seeking to streamline prospecting, conflict checks, and proposal creation. SpotsNow publishes research articles profiling individual podcasts, detailing their advertiser rosters, ad formats, and audience characteristics to help buyers evaluate shows before purchasing spots.

Its customer base includes brands, advertising agencies, and podcast networks. The company highlights metrics such as average planning time, creator response time, and return on ad spend comparisons between podcast ads and other channels like social, display, and TV advertising.