CreatorX

CreatorX operates Creator Exchange, a marketplace that connects brands and advertisers with podcast, video, and social media creators for advertising partnerships. The platform enables advertisers to discover creators by audience, genre, format, and demographic, then build and manage host-read or programmatic campaigns. It provides end-to-end measurement, including third-party attribution, tracking impressions, conversions, and revenue across podcasts, video, and social in real time.

For creators, Creator Exchange offers a way to monetize existing, unsold ad inventory through performance-based and shared-upside campaigns, with options to move toward CPM and flat-fee arrangements as performance grows. Creators apply and verify their shows to get matched with brands, retaining control over which partners they work with, how content is recorded, and approval of final creative before it airs. The platform uses IP tracking to attribute conversions.

CreatorX serves advertisers seeking performance-driven creator partnerships and audio/video creators looking for fairer, more transparent monetization of their audiences. The company positions itself as addressing inefficiencies in podcast and creator advertising, such as concentrated ad budgets among top shows, slow creator payments, and low creator earnings. Attribution and measurement capabilities are powered in partnership with Podscribe.