Podcorn

Podcorn is a marketplace platform that connects podcasters directly with brands for native advertising and sponsorship campaigns, now operating under Audacy's Creator Lab. Brands launch campaigns and receive proposals from interested podcasters, while podcasters browse sponsorship opportunities and pitch to brands whose products align with their content. Major brands such as Hulu, Amazon, Sony, Capital One, and Lexus have used the platform for podcast advertising.

The platform removes traditional agency intermediaries, giving both podcasters and brands direct communication and control over campaign terms, rates, and scheduling. Podcasters can choose from flexible ad formats including host-read integrations, brand interviews, and product reviews, maintaining creative freedom over how sponsorships are presented to their audience. Brands can manage entire campaigns from a single dashboard, covering podcaster selection, scheduling, content approval, and payment processing.

Payment security is handled through an escrow system in which brand funds are held until sponsored content is approved, after which podcasters are paid, typically within 24 hours via PayPal or direct deposit. Podcorn charges podcasters a 10% fee on completed campaigns while remaining free for brands to create campaigns and review proposals. The platform serves podcasters of any size without requiring contracts or exclusivity agreements, and offers both self-service tools and full-service campaign management options for brands and agencies with varying levels of experience in podcast advertising.