Podcorn

Podcorn operates as a marketplace that directly connects podcasters with brands for native advertising campaigns. The platform allows brands to launch campaigns and receive ad proposals from interested podcasters, while podcasters can browse sponsorship opportunities and send proposals to brands that align with their content. Major companies including Hulu, Amazon, Sony, Capital One, and Lexus use the platform for their podcast advertising needs.

The service emphasizes transparency and control for both parties, eliminating agency middlemen and allowing direct communication between brands and creators. Podcasters maintain creative freedom with flexible ad formats including host-read integrations, brand interviews, and product reviews. Brands can manage entire campaigns through a single dashboard, including hiring podcasters, scheduling sponsorships, approving content, and handling payments.

Podcorn offers payment protection through an escrow system that holds brand funds securely and releases payment to podcasters only after content approval. The platform charges podcasters a 10% fee on completed campaigns while remaining free for brands to launch campaigns and browse proposals. Both self-service options and full-service campaign management are available to accommodate different client needs.