Podcast Strategy Weekly

Podcast Strategy Weekly is a Substack newsletter written by Chris Stone that provides weekly insights and practical advice for podcast creators aiming to grow their audience and generate revenue. It covers topics such as YouTube optimization, podcast metrics and analytics, audience engagement, and monetization strategies. Stone draws on 12 years of experience producing podcasts for major UK publishers including the BBC, Economist, FT, Guardian, Goalhanger, and Novel to inform the content.

The newsletter launched in August 2024 and has since introduced paid subscription tiers alongside free content, having started as an experiment in delivering value via email. In addition to written issues, Stone has released exclusive tools for subscribers, including a YouTube keyword strategist and an analytics tool called EpisodeIQ designed to help creators interpret podcast performance data.

Podcast Strategy Weekly targets individual podcast creators, content producers, and podcast leaders looking to improve their strategy, expand reach across platforms like YouTube, and better understand audience data. Content includes case studies of successful podcast growth tactics, platform-specific advice, and analysis of listener engagement and discovery metrics. The publication positions itself as a resource for both established podcast professionals and creators seeking to scale their shows.