Analytic Owl

AnalyticOwl provides broadcast attribution and advertising analytics technology used by radio and TV broadcasters and advertisers. The company's platform measures spikes in website traffic and other response signals that follow commercial airings, helping users understand which formats, creatives, stations and dayparts drive the best results. This allows broadcasters to demonstrate advertising effectiveness to clients and helps advertisers optimize their broadcast media strategy.

The platform draws on data sources such as Google Analytics to calculate metrics like average website visits per commercial, viewable by creative message, station, day, daypart, week and month. AnalyticOwl also offers products addressing foot traffic and sales lift attribution for broadcast advertising. In 2026, the company launched an expanded platform at analyticowl.ai, adding OwlDSP, a demand-side platform for digital advertising placement, alongside its existing AnalyticOwl attribution reporting tool.

The company serves broadcasters, media companies, and advertisers seeking measurable proof of the impact of radio, TV, streaming audio and streaming TV campaigns. AnalyticOwl is headquartered in Bernardsville, New Jersey, and was founded in 2014. It positions its attribution reporting as an alternative to traditional audience demographic metrics, focusing instead on response-based measurement such as web and foot traffic generated by campaigns.