Supporting Cast

The best onboarding and listening experience.

Production Tools Software

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At a glance

Starting price: Price not listed
Free plan: No
Free trial: Yes
Founded: Not listed
Headquarters: Not listed
Team size: Not listed

What it does

Key features

Premium podcast subscription platformAccess via Apple Podcasts and Spotify (no new app needed)Two-tap subscriber checkout with Apple Pay and Google PayMulti-show subscription bundlesPrivate RSS feed delivery via WordPress plugin or APINewsletters, blogs, and exclusive video contentAudience segmentation and engagement KPIsAnalytics dashboard with CSV export and data pipelines

Integrations

Apple PodcastsSpotifyWordPressMailchimpStripeAPI

Platforms

webiosandroidapi

About Supporting Cast

Supporting Cast is a podcast subscription platform that enables podcasters and media companies to sell and deliver premium content, audiobooks, newsletters, and other exclusive member benefits. The platform allows listeners to access premium content through their existing podcast apps without requiring new app installations, offering streamlined subscription processes and mobile payment options through Apple Pay and Google Pay.

The company serves both independent podcasters and major media networks, with clients including NPR, Wondery, WNYC, Sony Music, and NBC Universal. Supporting Cast delivers targeted, personalized audio messages through member feeds, such as welcome notes and upgrade invitations, helping content creators build reliable recurring revenue streams.

In addition to consumer podcast subscriptions, Supporting Cast provides internal podcast delivery solutions for companies. This service allows organizations to communicate with employees through secure, private podcast feeds accessible only to intended recipients, serving corporate clients including AT&T, P&G, and GE.