Supporting Cast

Supporting Cast is a podcast subscription platform that enables podcasters and media companies to sell and deliver premium content, audiobooks, newsletters, and other exclusive member benefits. The platform allows listeners to access premium content through their existing podcast apps without requiring new app installations, offering streamlined subscription processes and mobile payment options through Apple Pay and Google Pay.

The company serves both independent podcasters and major media networks, with clients including NPR, Wondery, WNYC, Sony Music, and NBC Universal. Supporting Cast delivers targeted, personalized audio messages through member feeds, such as welcome notes and upgrade invitations, helping content creators build reliable recurring revenue streams.

In addition to consumer podcast subscriptions, Supporting Cast provides internal podcast delivery solutions for companies. This service allows organizations to communicate with employees through secure, private podcast feeds accessible only to intended recipients, serving corporate clients including AT&T, P&G, and GE.