Signal Hill Insights

Signal Hill Insights is a research and analytics company that specializes in podcast and audio advertising measurement. The company partners with broadcasters, publishers, and advertisers to provide audience intelligence and campaign effectiveness data for the podcasting industry. They conduct comprehensive audience surveys and research studies to help clients understand listener demographics, consumption habits, and advertising performance.

The company offers custom research solutions including branded podcast analysis, podcast audience profiling, and advertising campaign measurement. Signal Hill Insights maintains proprietary datasets from over 25,000 podcast listeners and produces industry reports such as their annual Benchmark Report on Branded Podcasts. They also track podcast listening trends across markets including Canada through their ongoing Canadian Podcast Listener study.

Signal Hill's services include full-service research study development, video podcast advertising measurement, and audience surveys for podcasts and branded content. Their client base includes industry leaders such as Sounds Profitable, SXM Media, Cumulus/Westwood One, Acast, Pacific Content, and Triton Digital, providing third-party verification and insights for podcast networks, publishers, and advertisers.