Signal Hill Insights

Signal Hill Insights is a research and analytics company specializing in audio and podcast advertising measurement. It partners with broadcasters, publishers, and advertisers to design and execute custom research studies that measure audience behavior and advertising effectiveness in the podcasting and broader audio industry. The company positions itself as a collaborative research partner rather than a provider of off-the-shelf data products.

Its services include brand lift studies, podcast audience profiling, branded podcast measurement, and campaign effectiveness research. Signal Hill Insights maintains ongoing proprietary studies such as the Canadian Podcast Landscape, the longest-running survey of podcast consumption in Canada, and Audio on the Move, a share-of-audio study. It also produces industry reports including an annual Benchmark Report on Branded Podcasts and contributes to syndicated tools such as the Demos+ survey conducted with Triton Digital.

Signal Hill Insights works with podcast networks, publishers, advertisers, and industry organizations, including clients such as Triton Digital, Cumulus Media, Acast, Radio Connects, Pacific Content, WNYC Studios, and SXM Media. The company is based in Toronto, Canada, and was founded in 2020. Its leadership team includes researchers with prior experience at podcast advertising and audio measurement organizations, including Midroll Media and Stitcher.