podfollow

Podfollow is a podcast link management service that helps podcast creators and publishers direct listeners to appropriate listening platforms based on device type. It generates a single smart link for a podcast, which by default redirects iOS users to Apple Podcasts, Android users to Spotify, and desktop visitors to the podcast's website. Podcast owners who claim their show can customize these redirect destinations to platforms such as iHeartRadio, Pocket Casts, or Podfollow's own mobile player.

The platform creates links for both full podcast channels and individual episodes, and automatically generates personalized social media preview cards using podcast artwork when links are shared. Claimed podcasts gain access to additional features including vanity URLs, custom website links, editable social card colors, click-through analytics, and multi-user access management. Podfollow also provides free landing pages that display multiple listening options for a podcast across platforms like Apple Podcasts, Spotify, YouTube, and RSS.

Podcasters verify ownership of their show through email confirmation using the address listed in their RSS feed, or by adding a verification code to their podcast or episode description. In December 2024, the company launched Podfollow Charts, a service that tracks chart positions for thousands of podcasts. Podfollow is operated by Folder Media, the company behind other podcasting and radio ventures including Fun Kids and the British Podcast Awards, and serves both individual podcasters and podcast networks.