Wieden+Kennedy

Wieden+Kennedy is a creative advertising agency that develops brand positioning and multi-channel marketing campaigns for major retailers and consumer brands. The agency works with clients to shape brand commitments and launch comprehensive advertising initiatives across television, print, social media, out-of-home, digital, video-on-demand, and radio platforms.

The London office has created notable campaigns including work with Sainsbury's on their "Helping Everyone Eat Better" brand repositioning, which replaced the retailer's previous messaging and launched with a 60-second television commercial featuring Stephen Fry. This campaign reflected the client's focus on making healthy, sustainable food more accessible to consumers while reducing environmental impact.

Wieden+Kennedy collaborates with directors, production companies, and other creative partners to produce television commercials and supporting marketing materials. The agency focuses on developing future-facing brand strategies that build upon clients' existing visual branding while delivering widespread marketing activation across multiple media channels.