Voxnest
Voxnest was an audio technology company providing podcast marketplace, analytics, and programmatic advertising solutions, acquired by iHeartMedia in 2020.
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What it does
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About Voxnest
Voxnest is an audio technology company that develops podcasting solutions, including podcast advertising and analytics services. Founded in 2018 by Francesco Baschieri, the company built a consolidated marketplace connecting podcast publishers and advertisers, along with enterprise publishing tools for content management and monetization.
The company's platform offers dynamic ad insertion, audience and content targeting based on demographics, location, devices, and interests, and programmatic buying capabilities across audio platforms. Voxnest supported native integration with VAST, the industry standard template for audio and video advertising, and OpenRTB, a protocol connecting to major audio programmatic exchanges. It also provided a podcast analytics platform giving publishers insight into their audiences and inventory.
Voxnest served podcast publishers, content creators, and advertisers seeking technical infrastructure for monetization and audience measurement. The company was based in Brooklyn, New York, with a corporate office later listed in San Antonio, Texas. iHeartMedia acquired Voxnest in October 2020 for approximately $50 million, integrating its ad technology and analytics into iHeartMedia's podcast infrastructure to expand monetization for its podcast network.
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