Active International

Active International is a corporate trade company that helps brands, agencies, and media owners convert surplus assets into media investment and funding for operating expenses. Founded in 1984, the company has four decades of experience restoring value to unsold inventory, capital equipment, and real estate through customized trading models. Its headquarters is located in Pearl River, New York, with additional offices across 12 countries.

The company serves brands, agencies, and media partners by increasing return on ad spend, extending buying power, and mitigating financial risk in media transactions. Within audio and podcast advertising specifically, Active International's media team analyzes market trends such as podcast revenue growth, dynamic ad insertion technology, and genre performance to guide client strategy. Its specialists handle podcast ad placements, targeting, and inventory acquisition across categories including sports and news programming.

Active International's broader service lines include media buying optimization, real estate monetization, and asset value restoration for surplus inventory. The company reports having over 250 media professionals and works with both large and small brands and agencies across North America and internationally. It also operates a charitable initiative, Active Cares, established in 1997, supporting nonprofit organizations connected to its employees, clients, and vendors.