The Podcast Exchange

The Podcast Exchange (TPX) is a Canadian podcast advertising company that connects brands with Canadian podcast audiences through targeted advertising campaigns. It serves agencies, advertisers, and publishers, matching advertising opportunities with podcast content that resonates with specific Canadian demographics across a listener base of more than 7 million monthly Canadian podcast consumers.

The company creates multiple advertising formats, including host-endorsed reads, host-read spots, network reads, show reads, and pre-produced creative, targetable at national, regional, provincial, or designated market area levels. TPX maintains proprietary agreements with leading podcast publishers and distributors, giving partners access to premium programming and engaged, loyal audiences. It also offers advanced geo-targeting and demographic market segmentation backed by proprietary research, including an annual survey used by publishers, broadcasters, and advertisers to understand the Canadian podcast market.

Through TPX Studios, the company provides branded podcast production and consulting services for organizations seeking to launch or optimize podcast strategies. TPX was founded in 2018 and is headquartered in Toronto, Ontario, with a small team of industry veterans from Canadian broadcasting, digital media, and advertising sales. Clients have included brands such as Porsche, HSBC, McDonald's, Porter Airlines, and JP Wiser's Whisky, working across shows like Conan O'Brien Needs a Friend, The Allusionist, and Life is Short with Justin Long.