Sonic

Sonic Integrated Marketing is an audio advertising agency that plans, buys, and executes campaigns across podcasts, radio, and streaming platforms. The company works with brands seeking to reach audiences through audio channels, building strategic campaigns intended to drive measurable, full-funnel marketing results. It serves clients across multiple industries, including direct-to-consumer product companies, aiming to achieve goals such as customer acquisition and brand engagement.

The agency's approach includes identifying podcast hosts and audio platforms whose audiences align with a client's target demographic, then launching test campaigns that can be optimized and scaled based on performance. Sonic Integrated Marketing emphasizes a data-driven methodology, tracking metrics like return on ad spend to refine ongoing campaigns. Its services span the full lifecycle of audio advertising, from initial planning and media buying to execution and performance analysis.

The company operates with offices in Austin, Houston, and Denver. It positions itself around the premise that audio advertising—spanning podcasts, radio, and streaming—offers advertisers a way to reach consumers throughout their daily routines on multiple devices and platforms. Sonic Integrated Marketing targets brands looking to diversify beyond social media advertising and tap into audio as a channel for building brand affinity and driving consumer action.