RockWater

RockWater is a strategy advisory firm focused on the intersection of media, technology, and commerce. It serves media and direct-to-consumer companies, creator economy businesses, talent and marketing agencies, and digital brands with specialist services in M&A, capital raising, market research, and go-to-market planning. Clients range from Fortune 50 companies and international conglomerates to startups, digital creators, and Hollywood producers.

The firm provides sell-side and buy-side M&A advisory, due diligence, board recommendations, investor introductions, and capital markets support. It also offers market sizing, competitor landscapes, consumer surveys, and risk assessments to inform growth decisions, along with revenue growth planning, financial forecasting, and executive placement services for companies launching new products or business lines.

Beyond advisory work, RockWater operates an editorial and audio publishing arm that shares industry insights with a broader audience. This includes the RockWater Roundup, a microcast covering media and commerce news, and The Come Up, an interview-style podcast featuring entrepreneurs and executives from new media, podcasting, e-commerce, and related industries. RockWater was founded by Christopher Erwin, a media and technology industry veteran with prior experience in investment banking, venture capital, and Hollywood. The firm focuses its advisory practice on sectors including media and talent agencies, the creator economy, podcasts and audio, e-commerce, and software companies.