Podspike

Podspike is a UK-based podcast marketing agency that helps podcasters optimise, launch and grow their shows. It works with independent creators as well as clients from universities, brands and broadcasters across the UK, US and Europe. The agency positions itself as an evidence-driven, human alternative to celebrity-focused marketing firms that charge high retainers.

Services include branding and strategy work to improve discoverability, bespoke launch support for new shows and series, and audience growth through data-driven advertising and cross-promotion. Podspike also conducts SEO audits, helps craft marketing copy, and assists with award submissions and press placements. The team has secured chart placements on Apple Podcasts, press coverage in outlets such as The Guardian and New Scientist, and awards recognition including a British Podcast Award nomination and a New York Festival Radio Award.

In addition to client services, Podspike publishes free educational content through its website and "The Podcast Clinic" newsletter, covering topics such as organic, earned and paid podcast marketing, audience data analysis, and free audience-tracking tools. The company is fully independent and composed of a small team with backgrounds in podcast production, physics, journalism, broadcasting and television. It serves podcast creators ranging from independent producers to institutional and brand clients.