
PodsearchAD
PodSearch is a full-service podcast advertising agency that helps B2C and B2B brands and agencies identify, buy, and manage podcast ad campaigns across the full podcast ecosystem.
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At a glance
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About PodsearchAD
PodSearch is a full-service podcast advertising agency that helps B2C and B2B brands and advertising agencies plan, launch, and manage podcast ad campaigns. The company works across major podcast networks, mid-size shows, and niche independent podcasts, giving clients access to any show that accepts sponsorships rather than a limited inventory. Services include podcast selection, media buying, ad copy and messaging creation, campaign execution, and performance tracking.
The company uses what it calls a "4S Framework," focused on crafting host-read style messaging, selecting shows based on audience fit and performance data, and measuring results through tools such as Podscribe, Magellan AI, and Google Analytics. PodSearch supports both host-read and producer-read ad placements as well as audience-targeted ad buying across podcast networks, and tailors recommendations to direct-response or brand-awareness goals.
PodSearch serves global, national, and regional brands, as well as advertising agencies seeking to add podcast advertising to their service offerings. Clients span industries including fintech, cybersecurity, fashion, food and beverage, and luxury goods, among others. The company works with businesses that have no prior podcast advertising experience as well as those looking to scale existing campaigns, handling proposal creation, media buying, campaign preparation, and ongoing optimization throughout the engagement.
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