Pod Digital Media

Pod Digital Media (PDM) is an advertising services company that operates a cultural podcast network connecting brand advertisers with multicultural demographic audiences. Founded in 2018 by Gary Coichy, a former agency executive with experience at Omnicom Media Group and Laundry Service, the company positions itself as the first and largest multicultural podcast network. PDM works with podcasters across show categories spanning different sub-cultures, languages, and shared experiences.

The company's services include branded series and branded episodes, podcast integrations such as custom segments and pre-roll, mid-roll, and post-roll ad reads, experiential activations like live podcasts and branded events, and influencer and celebrity partnerships including NIL representation. PDM partners with podcasters to customize advertising campaigns intended to deliver measurable results for brand clients, relying on host-audience relationships to drive brand recall and purchase intent.

PDM serves advertisers seeking to reach growth audiences, particularly multicultural listeners, a demographic the company cites as having significant collective buying power. The company is headquartered in New York with a small team and some presence in Saudi Arabia. It has received industry recognition including placement on the Inc. 5000 list, an ANA Multicultural Excellence Award, and other media and marketing honors.