New Engen

New Engen is a marketing agency that specializes in data-driven strategies and generative AI applications for modern advertising. The company focuses on hypothesis-driven testing and optimization, using marketing data to identify breakthrough opportunities through strategic planning, creative concepts, and performance optimization. New Engen has recently acquired Donut Digital, expanding its capabilities in the creator marketing space.

The agency provides comprehensive marketing services including performance marketing, creative direction, research and insights, and TikTok strategy development. New Engen produces analytical reports such as The FYP Report, which examines TikTok trends and viral content patterns to help brands develop effective social media strategies. The company also offers creator marketing services and develops winning ad formats for social media platforms.

New Engen serves marketing leaders and brands looking to navigate the intersection of artificial intelligence and creative marketing. The agency emphasizes building long-term client partnerships based on sustained growth, testing assumptions, and learning from data insights to drive measurable ROI improvements.