Marketing Architects

Marketing Architects is a marketing agency that produces "The Marketing Architects," a research-first podcast examining marketing trends and industry news through the lens of marketing, psychology, and economics research. The show features hosts Elena Jasper (VP Marketing), Angela Voss (CEO), and Rob DeMars (Chief Product Architect), who discuss evidence-based marketing strategies grounded in established frameworks rather than trend-chasing tactics.

Episodes cover topics such as marketing effectiveness principles, category leadership, brand-building, media quality, storytelling in advertising, the balance between efficiency and effectiveness, and the impact of AI on advertising and creative evaluation. The podcast frequently references academic and industry research, including work by Byron Sharp, Les Binet, and Peter Field, and features guest interviews with marketing practitioners and researchers. Discussions often incorporate statistics and case studies to challenge conventional marketing assumptions around targeting, budget allocation, and performance versus brand marketing.

The podcast is distributed on platforms including Apple Podcasts, Spotify, and YouTube, with over 175 episodes published. It targets marketing professionals, CMOs, and performance brands seeking research-backed insights into marketing effectiveness and industry practices. Marketing Architects also invites marketing professionals and researchers to apply as guests on the show.