Marketing Architects

Marketing Architects produces "The Marketing Architects," a research-first podcast that examines marketing trends and industry news through the lens of marketing, psychology, and economics research. The show features a team of experienced marketers who focus on evidence-based marketing strategies and data-driven insights rather than theoretical approaches.

The podcast covers topics including marketing accountability, category leadership, brand-building, media quality, and agency models. Recent episodes have explored subjects such as brand distinctiveness, the efficiency-effectiveness balance in campaigns, the impact of AI on advertising, made-for-advertising sites, and programmatic media quality. Episodes often include surprising statistics and research findings that challenge conventional marketing wisdom.

Marketing Architects distributes their podcast on major platforms including Apple Podcasts, Spotify, and YouTube. The company invites marketing professionals to apply as guests on the show and targets performance brands and marketing professionals seeking research-backed insights into current industry practices and emerging trends.