Havas Edge

Havas Edge is a vertically integrated full-service performance marketing agency that helps clients build their businesses and brands through comprehensive media strategies. The agency provides services across multiple channels including linear TV, connected TV (CTV), programmatic media, digital advertising, and podcasts/audio. Their approach combines traditional media buying with data science capabilities to deliver targeted campaigns across all platforms.

The company offers strategic media planning, campaign development, and audience identification services, supported by their team of data scientists who provide real-time measurement and predictive analytics. Havas Edge handles everything from local and national broadcast advertising to streaming platforms, paid search, social media, and digital out-of-home advertising. Their programmatic media services specifically include audio and podcast advertising alongside other digital channels.

Havas Edge emphasizes performance-driven results through proprietary data analysis and cross-channel attribution. The agency serves clients looking to maximize return on ad spend (ROAS) through integrated campaigns that span both traditional and digital media channels, with particular expertise in TV advertising and data-driven optimization.