Coleman Insights

Coleman Insights is a market research consultancy that helps media companies build brands and develop content. Founded in 1978 and headquartered in North Carolina, the company provides research services for radio stations, media brands, and podcasting clients worldwide.

The company leverages its media expertise to serve podcast networks, creators, producers, and talent agencies through comprehensive research services. Coleman Insights focuses on areas including marketing strategy development, audience insights by category, brand and talent perceptions, and content appeal assessment. Their podcast research examines listener behavior, podcast awareness and discoverability, and identifies strengths, weaknesses, and growth opportunities.

Coleman Insights goes beyond basic download analytics to provide deeper insights into audience tastes, trends, and perceptions. The company offers services such as listener loyalty analysis, brand assessment, and content testing to help podcasting clients make data-driven decisions for long-term success.