
BET
BET is a media company producing television, digital content, and podcasts focused on Black culture, music, entertainment, and sports.
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At a glance
- Starting price
- Price not listed
- Free plan
- Yes
- Free trial
- No
- Founded
- Not listed
- Headquarters
- Not listed
- Team size
- Not listed
What it does
Key features
Integrations
Platforms
About BET
BET (Black Entertainment Television) is a media and entertainment company serving Black audiences through television programming, digital content, and podcasts. It produces and distributes original series, interview shows, and talk podcasts covering music, entertainment, sports, culture, and news. Notable podcast and interview properties include "Bet! With Desus Nice and Scottie Beam," produced by Hartbeat, which blends sports and pop culture commentary with a free-to-play prediction game in partnership with DraftKings, and "BET Talks," a long-running interview series featuring conversations with actors, musicians, comedians, producers, and media figures.
BET's content spans linear television, its own digital platforms, YouTube, and streaming through Paramount+. Its audience includes fans of Black culture, hip-hop, R&B, film, television, sports, and news commentary, as well as advertisers and brand partners seeking to reach these audiences. The company also produces live events and award shows, such as the Soul Train Awards and the BET Hip Hop Awards, alongside scripted series and reality programming.
Within the podcast and digital audio space specifically, BET distributes interview and discussion-format shows that pair celebrity guests with hosts for conversations on entertainment, career, and culture. These shows are released on a regular schedule and made available through podcast platforms like Apple Podcasts as well as video formats on YouTube and the BET website.
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