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• Audacy Announces Multi-Year Podcast and Video Partnership With Sketch Comedy Powerhouse Smosh

  3 weeks ago

  Audacy today announced a strategic, multi-year podcast and video partnership with Smosh – one of the largest sketch comedy brands and a pioneer in creator-first entertainment – to serve as the exclusive sales and distribution partner for Smosh’s growing podcast slate. Marking the next phase of Smosh’s investment in its podcast business, this partnership gives advertisers new opportunities to connect with the brand’s highly engaged audience and further expands Audacy’s growing presence in video and creator-led content. With more than 75 million social media followers and 20 billion YouTube views, Smosh has been redefining what comedy looks like in the connected age for more than 20 years. Founded in 2005 by Anthony Padilla and Ian Hecox as one of YouTube’s earliest breakout sketch comedy channels, Smosh helped pioneer a new model for how comedy could be created, shared, and experienced online, long before digital creators were recognized as the future of entertainment. Available across a broad slate of digital and live channels, Smosh is a leading independent comedy studio and media brand. “Smosh’s podcasts are a core piece of our broader content strategy and an important way for us to connect with our growing audience,” said Alessandra Catanese, Chief Executive Officer, Smosh. “As we continue to invest in this part of our business, Audacy brings unmatched advertising and distribution. Partnering with them also enhances our ability to bring larger, more creatively ambitious projects to life.” “Smosh didn’t just break out as a brand on YouTube — they helped write the playbook for what creator-led entertainment could become,” said Leah Reis-Dennis, Head of Podcasts, Audacy. “They’ve built an extraordinary, deeply engaged community over the last 20 years by both evolving their content and staying true to what their audience loves. Bringing Smosh into the Audacy network is a significant opportunity for us to expand our video capabilities, give advertisers access to one of the most influential creator brands in the space, and help Smosh continue to grow across audio, video, and beyond.” Beginning October 1, 2026, Audacy will exclusively handle sales and distribution for all Smosh podcasts, including Smosh Mouth, Smosh Reads Reddit Stories, Assumptions, and URL. Additional opportunities across Smosh’s podcast and video slate are expected to follow. The Smosh podcast slate is available on YouTube and where podcasts are available. Smosh Mouth brings together friends who happen to be hilarious comedians, as they keep their fingers on the pulse of every weird corner of the Internet; Smosh Reads Reddit Stories is an unscripted commentary and reaction series hosted by Shayne Topp and a revolving panel who react in real time to outrageous internet drama, advice queries, and viral Reddit sagas; Assumptions joins Smosh cast with guests from misunderstood subcultures, unconventional lifestyles, and unique identities to tackle the internet's most candid stereotypes head-on; and, URL hosts Courtney Miller and Chanse McCrary interrogate guests on their personal digital histories to reveal how their favorite apps and online habits truly made them who they are. Smosh is represented by WME and Hansen Jacobson.

Sourced from Podnews