Authentic

Authentic, a Podtrac Company, operates as a podcast advertising company that represents high-quality popular podcasts and connects them with brand partners. The company leverages over 15 years of podcast advertising experience to provide advertising opportunities for brands looking to reach podcast audiences. Authentic also works with podcast publishers, evaluating quality shows for representation in their network.

Beyond advertising representation, Authentic offers podcast development and production services, helping clients build podcasts from concept through production, research, promotion and tracking. The company represents several notable shows including "The Secret Room," "Don't Keep Your Day Job," "Psychobabble with Tyler Oakley and Korey Kuhl," "Ladies Who Lunch," and "Begleyesque." These shows span various genres and have achieved recognition such as iTunes chart positions and "New & Noteworthy" features.

Authentic provides educational resources for the industry, including white papers on podcast measurement and the state of podcasting. The company offers detailed audience demographics and advertising metrics to help brands understand podcast advertising opportunities and make informed decisions about podcast marketing campaigns.