Audience Insights

Audience Insights Inc. was a media research consultancy that assembled teams of media, research, and data professionals to address client assignments related to building audience, driving ad revenue, understanding marketing impact, and activating digital opportunities. The company operated as a flexible, project-based alternative to large consolidated research firms, serving media companies across North America. It has since transitioned to operate as Signal Hill Insights.

The consultancy was led by President Jeff Vidler, who brought 25 years of senior-level media research and consulting experience from prior roles including Senior VP at Vision Critical, VP of Media Research at the Angus Reid Group, and Partner at Solutions Research Group. Under his leadership, the firm provided strategic advice and research expertise to major North American media companies, developing custom research tools and translating findings into actionable strategies.

Audience Insights Inc. focused on helping clients navigate abundant data sources to identify relevant information for decision-making. Its work centered on extracting insights from data and converting those insights into practical actions for media and marketing clients. The company positioned itself as nimble, responsive, and innovative, filling service gaps left by larger, more rigid research firms.