Audience Insights

Audience Insights Inc. has transitioned to Signal Hill Insights and operates as a media research consultancy that assembles teams of media, research and data professionals to address client assignments. The company focuses on helping clients build audience, drive ad revenue, understand marketing impact, and activate digital opportunities through flexible consulting arrangements.

The consultancy offers research design and development, research consulting, content strategies, and advertising and marketing effectiveness services. Led by President Jeff Vidler, who brings 25 years of senior-level media research experience from roles at Vision Critical, Angus Reid Group, and Solutions Research Group, the company serves media companies across North America.

Audience Insights Inc. positions itself as a nimble alternative to large consolidated firms, specializing in extracting insights from data and translating those insights into actionable strategies for clients. The company emphasizes helping organizations navigate the abundance of available data to identify the right information for decision-making.