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Mintel

A range of research and insight services available on demand and designed to help you grow your business.

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At a glance

Starting price
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Free plan
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Free trial
No
Founded
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What it does

Key features

Consumer market researchInnovation strategyMarket sizing and forecastingCompetitive intelligenceProduct innovation trendsTrend predictionIndustry reportsConsumer behavior analysis

Platforms

web

About Mintel

Mintel is a global market research company that provides data-driven insights and intelligence to help businesses understand consumer behavior and market trends. The company offers three main service categories: On-Demand platform with daily-updated market intelligence, customized Consulting services for growth strategies, and Integrations that embed Mintel data into existing business systems.

The company produces extensive research across multiple industries and delivers insights through various formats including market research reports, articles, events, and their podcast series "Little Conversation." Their podcast features expert discussions on consumer trends, marketing strategies, and industry analysis, with topics ranging from global consumer behavior predictions to specific market developments.

Mintel's research covers global consumer trends, food and drink analysis, beauty and personal care insights, and digital marketing intelligence. Their team of category analysts and trend directors provide market perspectives and strategic recommendations designed to help businesses anticipate future consumer needs and market shifts.

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