adcology

ADcology is a full-service advertising agency that applies behavioral psychology to media strategy and creative development. Founded by a doctor of psychology and former hostage negotiator, the agency builds behavioral personality profiles of client customers and matches those profiles to lookalike audiences across television, podcasts, radio, and streaming platforms. Its stated approach centers on placing ads in media environments audiences already trust rather than pursuing broad reach.

The agency places particular emphasis on audio advertising, including host-read podcast spots, radio, satellite, and streaming audio, arguing that trust between a host and listener drives higher return on investment than traditional demographic targeting. ADcology positions itself as media-agnostic, selecting channels based on projected ROI rather than format preference, and evaluates existing client campaigns for alignment between audience behavior, message format, and media placement.

ADcology serves consumer brands across categories such as home security, direct-to-consumer subscriptions, genetic testing, sports betting, legal services, and web services, with disclosed clients including Casper, SimpliSafe, 23andMe, DraftKings, LegalZoom, and Squarespace. The company states it works with more than 200 brands. Services span customer behavioral profiling, creative development, and media buying and planning across TV, podcast, radio, and digital channels.