Triton Digital

Triton Digital is a digital audio and podcast technology company that provides measurement, advertising, and monetization services to podcast publishers, networks, advertisers, and brands. Its Podcast Metrics platform delivers census-level audience measurement in accordance with IAB Tech Lab's Podcast Technical Measurement Guidelines, allowing users to track listening behavior by date, location, device, podcast, and episode through a unified reporting interface. The platform supports saved queries and automated reports to streamline analysis and sharing across teams.

The company's Demos+ extension, developed with Signal Hill Insights, combines census-level download data with survey-based research to provide person-level demographic, sociodemographic, media behavior, and purchase intent data for podcasts of all sizes, available in the United States, Australia, and the Netherlands. Demos+ data also integrates into Triton's Ad Platform (TAP) to inform campaign planning and execution. Additional features include Marketshare & Composition benchmarking against industry data across top countries, and Download Benchmark tools comparing podcast program and episode performance to the broader market.

Triton Digital also publishes Podcast Reports that rank top podcasts in various regions based on average weekly downloads over a four-week reporting period, with publishers opting in to public release of their metrics. These reports serve as reference points for the podcast industry and support advertising sales efforts. The company serves podcast publishers, advertisers, agencies, and brands seeking audience insight and ad monetization capabilities.