Sound That Brands

Sound That Brands is a branded podcast production company based in Studio City, California. It creates custom audio content for brands across categories such as grocery, wine retail, health and wellness, travel, and consumer packaged goods. The company works directly with brand clients as well as through partnerships with podcast networks and advertising agencies, sometimes operating as a white-label production partner.

The company's services span the full podcast production lifecycle, including ideation, branding strategy, scripting, talent and guest booking, recording, sound design, distribution, and performance measurement. Its offerings include short-form "Brandlets" inserted into existing popular podcasts, interview and panel discussion episodes, and on-location documentary-style productions with a reporter-narrator host. Sessions begin with a free ideation consultation to determine project scope and goals.

Sound That Brands was founded by Dave Beasing, who has prior experience with media organizations including MTV, VH1, ABC, CBS, NPR, iHeart, and Lionsgate. The team has contributed to known narrative podcasts such as Dirty John, Unfictional, Business Wars, and Cold. The company serves startups and established brands seeking to use storytelling-driven audio content, rather than traditional advertising, as a marketing and engagement tool.