RedCircle

RedCircle is a podcast hosting and advertising platform serving independent podcasters, networks, and brands seeking to reach podcast audiences. Launched in 2018, it provides unlimited podcast hosting, distribution to major platforms including Spotify, Apple Podcasts, Amazon Music, and YouTube, along with one-click video and transcript generation. The platform combines a self-serve hosting product with a managed advertising marketplace connecting brands to creators.

For creators, RedCircle offers monetization tools such as the RedCircle Ad Platform (combining host-read and programmatic ads via dynamic insertion), cross-promotion exchanges, subscription and paywall features, and built-in analytics with third-party tracking integrations. Network features allow creators to manage multiple shows and team permissions under one account. RedCircle emphasizes direct creator payouts and transparent economics rather than routing revenue through traditional ad agencies.

For brands, RedCircle operates a managed service that plans, books, executes, and optimizes creator-read and video ad campaigns across a roster of podcasts, reporting performance metrics such as cost-per-acquisition and impressions delivered. It has worked with advertisers including HelloFresh, Ruggable, BetterHelp, and Progressive, and partners with shows such as The Weekly Show, Bad Friends, and The Telepathy Tapes. The company positions itself as serving both sides of the podcast advertising transaction, connecting creators and brands through data-driven, host-authentic campaigns.