POW PR

POW PR is a United Kingdom-based public relations agency that specialises exclusively in podcasts. Founded in 2020 by Fiona Fraser, a former TV publicist who worked in-house at the BBC and Channel 4 and ran PR for production companies including Warner Bros. UK, Endemol and Fremantle, the company has worked with production companies, podcast networks, talent, brands and agency partners across the UK.

The agency offers PR launch and growth campaigns designed to increase chart positions and listener numbers, podcast guest booking services that secure researched and pitched media appearances, and "Authority PR" campaigns described as Search Impression Authority™ work intended to build credibility and online trust through earned media. It also provides consultancy on podcast development, growth strategy and authority building.

POW PR serves production companies, podcast networks, brands, authors, founders and agencies seeking to grow podcast audiences or build personal and brand authority through press coverage and podcast appearances. The company states its campaigns have achieved multiple number one chart positions and reach in the millions, and that it works with a limited number of clients each month. It positions itself as working only within the podcast industry, drawing on an established network of media and podcast contacts.