Podscribe

Podscribe is an independent measurement and analytics platform for podcast and audio advertising. It serves advertisers, agencies, and publishers by verifying ad placements, measuring exposure, and attributing conversions across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio. The platform is IAB-certified and uses pixel-based, deterministic attribution alongside incrementality testing to connect ad exposure to real-world outcomes.

The company originated in 2016 as a podcast player built on transcription technology designed to make shows more discoverable and searchable. That transcription capability was later applied to verify where and how often ads ran within episodes, evolving into aircheck and placement verification tools. This grew into a broader measurement business addressing transparency and accountability gaps in the rapidly growing podcast advertising industry.

Podscribe's platform includes automated real-time airchecks that flag ad delivery, placement, and copy issues, as well as centralized reporting that consolidates campaign data across channels. It offers multi-touch, full-funnel attribution from ad exposure to purchase, along with conversion lift and incrementality testing to quantify true campaign impact. Recent additions include YouTube SmartModeling, which adjusts modeled conversion performance for YouTube simulcasts based on audience geography, ad placement, ad length, and engagement, and an AI chatbot that surfaces performance insights from the company's data layer.

Podscribe integrates data from sources such as TransUnion Audience Intelligence and Nielsen DMA, and maintains SOC 2 Type II security certification. Clients include brands, agencies, and podcast publishers seeking to measure and scale advertising performance.