Magellan AI

Magellan AI is a podcast advertising analytics and measurement platform that serves advertisers, agencies, and podcast networks. The company provides attribution reporting that tracks listener response to podcast ad campaigns, including metrics such as response rate, lead conversion, and purchase conversion. Its platform helps clients understand the effectiveness of podcast advertising investments and compare performance across campaigns and advertiser categories.

The company has integrated Nielsen's proprietary DMA® data into its platform, enabling advertisers to measure podcast ad performance at the local geographic level across 210 standardized U.S. media markets. This allows buyers and sellers in the digital audio space to evaluate podcast campaigns alongside traditional media channels like linear TV and radio using consistent geographic standards. Magellan AI also publishes periodic measurement benchmark reports analyzing aggregated campaign data to provide industry-wide performance context.

Magellan AI positions itself as a leader in podcast advertising intelligence and measurement, offering tools intended to bring comparability and transparency to attribution reporting. Its client base includes advertisers and agencies seeking to prove the value of podcast advertising at both national and local levels. The company also engages the industry through research and educational webinars covering podcast measurement trends and benchmarks.