Magellan

Magellan AI operates a data and analytics platform that collects, analyzes, and tracks podcast advertisements. The company provides competitive intelligence, measurement, and verification tools for advertisers, along with sales insights for publishers. Their platform serves brands, agencies, and podcast publishers looking to understand and optimize their podcast advertising strategies.

The company offers several core products including media planning tools, competitive intelligence, and ad verification services. Their measurement capabilities include pixel-based attribution, pod-to-pod attribution, incremental lift analysis, and ListenLinks technology. Additional services cover brand safety, content acquisition, and comprehensive ad tracking across the podcast advertising marketplace.

Magellan AI operates across multiple international markets including the United States, Canada, the United Kingdom, Ireland, Germany, and Australia. The company regularly publishes industry research and benchmarks, analyzing data from thousands of brands across hundreds of thousands of podcast episodes. They also produce quarterly benchmark reports that track spending trends, ad load patterns, and industry growth metrics in the podcast advertising space.