Lately

Lately is an AI-powered content creation and social media management platform designed for marketers and businesses. It uses neuroscience-driven artificial intelligence to learn and replicate a brand's unique voice, generating social media posts intended to resonate with specific target audiences. The platform automatically repurposes longform content, including videos, audio files, and text, into multiple social media posts optimized for engagement based on AI-driven performance predictions.

The company also offers Kately, described as a chat-based AI social media agent that can manage an organization's entire organic social media planning, creation, execution, and scheduling process. Lately's technology analyzes audience preferences and high-performing content patterns to inform its automated content generation and scheduling decisions.

Lately serves over 20,000 marketers and counts companies such as SAP, Google Cloud, DHL, and Cox Communications among its users. It targets marketing teams, agencies, and businesses of varying sizes seeking to scale social media content production while maintaining brand consistency. The company was founded by Kate Bradley Chernis, who previously worked as a music director and on-air radio host before starting Lately.