Interview Valet

Interview Valet is a Podcast Interview Marketing company that secures podcast guest appearances for thought leaders, business owners, authors, coaches, consultants, and entrepreneurs. Founded in 2014 by Tom Schwab, the company operates as a concierge-level service that manages prospecting, pitching, interview preparation, performance coaching, and follow-up for its clients, who are referred to as "Certified Guests." The goal is to connect clients with podcast audiences that match their ideal customer profile, building authority and generating measurable business outcomes rather than simple exposure.

The company positions its approach as distinct from general podcast booking services, emphasizing category design, message clarity coaching, and data-driven placement strategy. It works with non-fiction authors, speakers, coaches, emerging brands, and SaaS companies seeking to grow influence and sales through strategic media appearances. Clients are guests on shows while Interview Valet manages outreach, scheduling, and guest training.

Based in Kalamazoo, Michigan, Interview Valet reports working with over 1,500 Certified Guests and facilitating more than 75,000 interviews reaching over 200 million listens since its founding. The company describes itself as the first and only concierge-level Podcast Interview Marketing provider in the industry, treating each interview placement as a trackable, discoverable business asset rather than a one-time media mention.