Cannella Media

Cannella Media is a direct-to-consumer (DTC) advertising agency founded in 1985 by Frank Cannella. The company specializes in multi-channel media buying, having purchased more than $8 billion in advertising across video, digital, and audio platforms. It works with marketers and brands to develop and execute large-scale customer acquisition campaigns.

Services include campaign development, creative production, and data science and analytics, with an emphasis on measurable performance and transparent media buying practices. The agency maintains relationships with major media outlets and networks, including CBS, Fox, and DISH Media, to provide clients access to premium advertising inventory and rates. It serves DTC brands seeking scalable, performance-driven advertising across video, digital, and audio channels.

Cannella Media produces "Let's Make Millions," a podcast hosted by CEO Rob Medved and EVP/Managing Partner Bill Raymond that launched in May 2023. The podcast features interviews with DTC marketing experts and entrepreneurs, covering topics such as marketing, investing, real estate, and business growth. It is distributed on major podcast platforms including Apple Podcasts, Spotify, and Google Podcasts.