Signal Archive
Every edition of Signal by The Podosphere, newest first. 33 editions.
Signal #36: SiriusXM podcast revenue is up 30%.Jul 31, 2026Signal #35: 87% of newsletter subscribers say it leads them to listen.Jul 30, 2026Signal #33: 1 in 50 programmatic ads may be mislabeled.Jul 28, 2026Signal #29: An app is eating your ad impressions. Your analytics won't show it.Jul 22, 2026Signal #28: Podcast measurement just got its first update in 17 months.Jul 21, 2026Signal #27: YouTube overtook Spotify for podcast viewing. 700M hours/month on TV screens.Jul 20, 2026Signal #26: 90% of podcast listeners choose audio. YouTube just passed Spotify in the UK.Jul 17, 2026Signal #25: YouTube earns advertisers $40bn a year. TikTok is about to pass it.Jul 17, 2026Signal #25: Netflix has the podcast data. It's hiding it.Jul 17, 2026Signal #24: Listeners said AI voices were human 61% of the time.Jul 15, 2026Signal #23: Podcast advertising just hit a 12-year high. Here's what else moved today.Jul 14, 2026Signal #22: Megaphone switches ad servers Friday. VAST tags are dead.Jul 13, 2026Signal #21: Podcast advertisers are funding the wrong shows. Triton’s data shows the gap.Jul 10, 2026Signal #20: YouTube just passed Spotify in the UK. Video's winning everywhere.Jul 9, 2026Signal #19: Spotify just opened Amazon's $60B DSP to podcast adsJul 8, 2026Signal #18: Spotify for Creators just posted its worst month since 2021.Jul 7, 2026Signal #17: Spotify just opened its podcast ad inventory to Amazon DSP.Jul 6, 2026Signal #16: The Podcast Atlas is here. 73% of listeners follow creators, not formats.Jul 3, 2026Signal #15: Overcast is up 28%. Spotify podcast listening is down 26%.Jul 2, 2026Signal #14: Riverside just rebuilt everything. And ARM just sold.Jul 1, 2026Signal #13: Podcast ads are the most-skipped format. 60% of listeners still convert.Jun 30, 2026Signal #11: YouTube drives 40% of podcast discovery. The Podcast Atlas maps the gap.Jun 29, 2026Signal #13: Audiences follow creators, not formats. The Podcast Atlas has the receipts.Jun 29, 2026Signal #10: Trailers drive just 3% of podcast discovery. New research maps where listeners actually are.Jun 25, 2026Signal #9: The first pixel-based proof that podcast ads actually convert.Jun 24, 2026Signal #8: Netflix’s podcasts are ‘low engagement.’ Read the actual numbers.Jun 24, 2026Signal #7: 2.29% response rate. 10% site-to-lead. The podcast ad benchmarks are finally here.Jun 22, 2026Signal #6: YouTube is now podcasting's front door. New data proves it.Jun 19, 2026Signal #5: YouTube just joined AMP. Podcast measurement will never be the same.Jun 18, 2026Signal #4: Two companies solved episode-level brand suitability on the same day.Jun 18, 2026Signal #3: 812 million hours. Podcasting isn't a niche anymore.Jun 17, 2026Signal #2: Fox just paid $22B for Roku. Here's what every podcast operator needs to know.Jun 15, 2026Signal #1: Spotify just redefined "play." The industry may follow.Jun 12, 2026