Veritonic

Veritonic operates a performance measurement platform for creative testing, brand lift, and attribution across CTV, social media, and podcasting. The company provides independent, cross-channel measurement tools that connect audio, video, CTV, and social impressions to business outcomes such as site visits, conversions, renewals, and lifetime value. Its platform includes pixel-based and server-to-server attribution, second-by-second creative engagement analysis, and benchmark-driven brand lift studies.

The company serves brands, agencies, publishers, and content creators that need data-driven insight into the effectiveness of their audio, video, and cross-channel advertising. Veritonic's offerings cover podcast and streaming audio measurement, including both dynamically inserted and baked-in/host-read ads, as well as CTV and social creative testing. It also provides audience insights solutions for podcast demographic data and tools for analyzing video podcast audio performance on platforms like YouTube.

Veritonic positions its platform as connecting attribution, brand lift, and creative measurement into a single feedback loop, allowing clients to understand not just whether a campaign worked but why, and how to improve future creative and targeting decisions. The company publishes industry research and reports on topics such as audio attention, sonic branding, and podcast listener behavior. It describes itself as an independent, third-party measurement provider that does not sell media inventory, and states its platform is SOC 2 compliant.